Have you heard of bloggers and You Tubers earning crores of rupees every year? Which is way more than the annual income of a normal Software Engineer.
In today’s world Software Engineers in the job sector earn more when compared to other white collar jobs.
But time has changed now, successful bloggers and You Tubers are making even more than that of a software engineer. Blogs and YouTube channels are like money generating machines. Yes, these people earn a large sum of money.
If you want to start blogging or if you want to jump into this career or if you are a student want to experiment in blogging then you are at the right place.
But before that you should know what is blogging what are its advantages and disadvantages of blogging for students before you start your journey.
What is Blogging?
Actually blogging has evolved from online diaries which were there in olden days. There were many platforms for people to journal their day to day activities and also to share personal experiences.
Then what do you mean by blogging? Yes, blogging is about sharing experiences, knowledge and your interests on any topic through blogging platforms.
You can find lot of topics on which you can blog such as, Health, Fitness, real-estate, Fashion, Educational ideas, Online money making, Automotive, Home equipment, Gardening, e-bikes, Govt Yojanas, Govt job portals, News, Entertainment, Movie review, Sports, Online gaming and there are many more micro niches you can find.
It can become a fantastic outlet for a student to exhibit his knowledge and share his understanding with his peers. Irrespective of profession/career there are a lot of advantages of blogging in education.
Bloggers around the world
As per stats there are around 1.13 Billion websites including blogs and company websites. According to research, 60% of online communities spend time reading blogs.
There is a huge opportunity to convert this hot organic traffic into paying customers by providing sufficient value.
Nowadays everybody is looking for opportunities different from traditional jobs. This mind set has excited many people to start their blogging journey in the last one and half decade.
Today we have a lot of professional bloggers who have built their livelihood on the earnings of blogging.
Do you get surprised? If I may say, there are around 600 Million blogs on the internet and this number is changing each and every day.
Although many people won’t succeed in blogging, they stop blogging for a few reasons, such as lack of traffic, lack of SEO knowledge, starting with wrong mind set, some start to make quick money, but blogging is a marathon you can’t succeed in a short time.
One should have a lot of patience and excitement to start making money from blogging.
Life of a blogger
You may be tempted to start blogging by just seeing the earnings of successful bloggers out there. On the outside you see only success but there is a lot of hard work involved in it.
Blogging is nowhere less than any other small scale business. Just like business, it needs a lot of skills to start with.
You should treat this as a business and become your own boss. Many people say that you need not to invest huge money to start blogging, but real investment lies in the amount of time and hard work.
Every blogger has to regularly update blogs and check for improvement in order to have sustainable income.
Now let’s see what are the advantages and disadvantages of blogging. One should know these pros and cons of blogging before starting blogging.
What are the advantages of blogging?
Work from a remote place.
This is one of the most important benefits of blogging, one can have as a blogger. Literally you can do blogging sitting in any part of the world without worrying about location.
At the same time you will be free to move around the globe while blogging. It gives you time and location freedom.
Increase website traffic
While purchasing, people do a lot of research before deciding on any of the branded products.
If you are a tech blogger, then people tend to read complete info of product/services then they share with friends and loved ones. Here you get more traffic because of more exposure.
Helps to connect with community
Do you know why blogging is important? When you blog for a longer period then you build a strong user base. People come to this common place where they can discuss many things related to a particular topic and have a healthy discussion.
In this way you can reach out and solve their queries in real time and help you get more referrals from the existing community.
Get your money printing machine
Starting a blog and taking it to monetization level, really requires a lot of time and hard work along with patience.
But once it has reached the monetization level then sky’s the limit to your earnings. There are more ways to make money from your blog.
Initial investment is “Zero”
Blogging is one of the good examples of a business which needs very little investment or almost zero I can say.
All you need to learn is some basic SEO requirements of a website, your domain knowledge, a little bit of researching skills and a pinch of patience.
Nowadays you can find free blogging platforms, here you can start in the initial days and then you can shift to professional blogging platforms by taking domain and hosting.
Make your visitors into loyal customers
Most of the people who visit your blog come organically, that means they are hot prospects and interested in your content. You can promote products and services and there is a high chance that these visitors can become your customers too.
That is the reason one must know what is the purpose of blogging? Because it builds trust among the audience. As per research blogs containing various call to actions can lead to high quality leads their by blog acts as a lead magnet.
Reach broader audience by repurposing
After thorough research you have created a blog content and use the same content to repurpose on your social media pages.
Convert blog content to video format for YouTube channel, infographic format and take small excerpts for all social media posts linking back to blog, this helps you get more exposure in terms of more traffic to blog.
Monetize the traffic once you have enough audience.
Create your brand
Ever since the internet has started penetrating each and every corner of the world, people have become more aware of opportunities. In fact many of them started blogging and they might be your competitors too.
In this ever changing digital world create high quality content and make attractive offers and let your audience know how you are different from others and what you are good at.
Always have a content strategy for blog that should lead to creating your personal brand.
Helps to build audience
Blogging platforms are places where two like-minded people can come and share their experiences, in this way it helps you build a large audience base.
When you really do blogging with a lot of interest, updating it regularly and engaging with followers makes drastic changes in your reach.
Organic Visibility
In one or the other way blogging helps to get more visibility for your business websites. It is one of the long term benefits one can get from blogging.
This awareness is really important to create a trust of your brand, products and services among people. Customers need sufficient information about what you offer and how it can add value to their life.
What Are Disadvantages of Blogging?
No Fixed Income
Though you have heard that many bloggers make a huge sum of money, it takes a lot of time to reach that level. All the beginner bloggers should have a steady source of income along with blogging.
Shortage of Ideas
When you want to blog for a longer time and keep it alive, there is a need for updating and finding new content ideas.
Every time when you plan to write a new blog post you run out of ideas, then you should look for other alternatives such as, finding engaging content online, see what’s trending in your niche and check what your competitors are doing.
Requires lot of time
Successful bloggers earn a good amount of money but it won’t happen overnight. There is a lot of hard work, hours of researching and optimising is involved.
Once you post content, there are other works you should do simultaneously such as, link building, managing social media pages and content repurposing on other platforms.
Everyone is not your Audience
Through blogging, if you want to serve everyone then nobody is your audience. On the similar lines everybody will not like your content, only the people who require content they will consume and remaining won’t.
Don’t expect that your content is for everyone. It is just similar to any other businesses where they concentrate only on a few products. Therefore make your content suitable for a fixed set of audiences.
Needs lot of research
On the outlook it may seem like you can enjoy life while Blogging, of course it gives some flexibility in terms of location and time freedom, but requires a lot of hours for researching.
Yes simply you cannot publish content based on your wish, it has to be user centric, rich value and also it should engage readers.
Regular Maintenance
When you have a sufficient number of articles on your blog, your older blog contents needs to be updated, optimising content for more relevant keywords and making it relevant for the present time.
You cannot just leave old content as it is, it’s like maintaining your vehicle if you want to run it for a longer time.
Demands lots of time & hard work
Only a successful blogger knows how much background work goes behind a blogging journey. Yes heard it right, blogging is just like a business, you cannot ignore just by publishing content and monetizing it.
If you want to run for years, then you should maintain old blog posts, find new content ideas, do continuous research, editing, and hell lot of work. Blogging is a business, you need to look at each and everything associated with it.
Everyone doesn’t make money
There are some standards which you need to follow in order to run a blog successfully. When it comes to blogging, SEO is the main key factor which plays a very important role in blogging.
Similarly some other factors like content freshness, its relevance, market trends, trending topics, user experience affect the success rate of blogging.
Changing market trends
Perhaps this might be the biggest drawback of the blogging world, because you never know what happens to the blog traffic and when it goes high or low.
Sometimes there will be algorithmic updates from Google and market trends may change frequently.
In order to survive all these shocks keep an eye on the market trends and be aware of what is happening in the blogging world? Strategize your content and get more traffic.
Personal info on public platform
In the blogging world everyone tries to build their personal brand in order to make sustainable income from blogging.
In an effort to make personal brands people are putting their personal info on public platforms and sometimes even about their strategies involved in the business. Therefore it’s easier for other businesses to copy paste your stuff into their business.
What is the purpose of blogging?
After seeing various advantages and disadvantages of blogging, it might look like it is a waste of time and one cannot earn money. Stop for a moment, blogging is not an obligation, it’s your wish to decide when to post and when you should not.
And think how it would be to have a passive income along with your regular job. It would give you confidence, right? And if you are not feeling secure in your regular job, then you must start the habit of writing and build business out of it.
I would recommend all the people who find interest in blogging to start blogging today and give your best. Let’s see how much extra income you can make along with your day job.
Do you need to know more about blogging? Then kindly check out these below articles.
- The Ultimate guide On How To Write A Blog And Earn Money In India 2023
- 15 Surprising Ways How to earn money from blog writing in India
- You haven’t seen this How Much I Can Earn From Blogging in India
- 21Blog Submission Sites List With High Domain Authority 2023
- Don’t Be Fooled By Best Niche for Blogging in India 2023
